TURN was founded in 2022.
The brand curates and designs garments piece by piece, building wardrobes as evolving worlds rather than seasonal drops.
Each piece carries energy, history, and individuality, assembled into an unexpected harmony.
Pairing is central to turn. A dialogue between vintage and new, between colors, between simplicity and striking details.
Available online and by appointment in our Salon, 3 rue Chabanais, 75002 Paris.
TURN plays with the weight of fashion’s clichés. It keeps a taste for youth while never leaving behind the quiet authority of age.
Beneath the fresh colors lies the old, elegant depth of women who have lived: a trace of the bourgeois salon, the stillness of evenings spent in thought, a style that carries memory as easily as movement.
Very first collection ‘Paire’ by TURN.
Set and imagined in a school a space ruled by language where things are often misunderstood.
In contrast, the shapes invite messiness and play.
Slightly off balance, wonky and a little bit strange.
PRODUCED IN VERY LIMITED QUANTITIES IN EUROPE, USING CAREFULLY SELECTED FABRICS FROM JAPAN AND RARE DEADSTOCK MATERIALS.